Name: Terry Morrison
Instagram handle: @wtmorrison - Personal, @crescentcrownaz - Company
Profession/Title: Vice President - National Accounts, Crescent Crown Distributing
City you live in: Scottsdale, AZ
How do you know of PFF: From my good friend Art Pearce, invited me to Clays for a Cause event and have participated every year since!
What makes PFF special: When families have children who are in need of special attention and assistance, PFF allows them to concentrate on what’s most important by assisting with the necessities of living such as paying bills, providing support service dogs, etc.
If you have been to PFF events, tell us your favorite and why: Clays for a Cause is a departure from the standard charity golf tournament. It allows participants to fellowship, perhaps try something they have never done before, and have a lot of fun outdoors doing some shooting.
What is your favorite thing about AZ? The history and the outdoors. The history is fascinating from days of outlaws, mining, agriculture, and politics. It is a true illustration of what the old West was like. When enjoying the outdoors, hiking, camping, golfing, fishing, etc. you truly understand the diversity of our beautiful State. From the desert of the valley to the pine forests in the mountains, there are many wonderful aspects for anyone to discover.
What is something on your bucket list? I have been so fortunate to experience so many special things that I have wanted to, nothing jumps out at me. I would like to go to Africa and see all of the wild animals. I love animals.
What was your first job? Working on a cattle ranch in Northeastern New Mexico. We pastured cattle that were eventually shipped to feed yards in Texas. We roped, branded, vaccinated, and managed several thousand head of cattle. My primary mode of transportation was a horse and looking back I was the luckiest kid in the world.
Sunrise or sunset? Tough to call in Arizona because both are exceptional but I would say sunset, I see more of them than sunrises, ha. And a cold beer goes better with a sunset for me personally, although I’m not judging.
Coffee or tea? Coffee, black.
What/who inspires you? Those who are dedicated and committed to a goal and are not easily dissuaded or discouraged. That could be a professional athlete, a first responder, or just someone simply committed to doing the best with what they have been given.
What is a motto you live by? I try to never forget or take for granted how lucky I have been in my life. Unfortunately, there are a lot of people that have not been as fortunate as me and I try not to lose sight of that in everything that I do. I have my father to thank for that.
What does a normal day look like for you? We don’t have normal days in the beer business. We are customer and service orientated with over 5,000 customers and there are always opportunities to improve. It’s a fun, competitive, challenging environment every day and I can’t imagine doing anything else. The people I work with are the best part of my work day and I love my team, each and every one of them.
What is one thing you can not live without? My wife Christine first of all, and of course our dogs. Her and I have made a pretty good team for 20 years and we get so much joy from our dogs.
One thing you think every one needs to try? Chicharones, most people are surprised at how good they are after tasting them, particularly with your favorite hot sauce on them accompanied by a cold cerveza.